Healthcare Innovation: Inception Health creates pyramid model for deploying digital therapeutics

Healthcare Innovation: Inception Health creates pyramid model for deploying digital therapeutics

The Froedtert & Medical College of Wisconsin Health Network created Inception Health six years ago and built a multi-disciplinary team to collaborate with innovative companies to develop and scale up digital solutions across the health network. In a recent presentation, three Inception executives discussed their progress in deploying digital tools for 29 different conditions.

Based in Milwaukee, the Froedtert & Medical College of Wisconsin regional health network includes eight hospital locations, nearly 2,000 physicians and more than 45 health centers and clinics.

Speaking last week at the OnRamp Healthcare Conference, Mike Anderes, P.T., M.B.A., chief innovation and digital health officer for Froedtert Health and president of Inception Health, noted that digital therapeutics is a term that can be either very general or very specific. He noted that Inception thinks about in this way: For many medical conditions, there’s a behavioral component, or there are decisions that the patient or consumer can make that have an impact on their outcomes. “Just as we think about pharmaceuticals affecting biology, we can think of digital therapeutics affecting behavior,” he said.

“We think because so many medical conditions have a behavioral component or decisions that patients make, it’s important to have some tool that you can give them that can help them with that decision making,” Anderes said. How these things are delivered is actually really variable, he added. “We’ve seen digital tools that are basically chat-based, almost like you’re doing a text message back and forth. We’ve seen it where it’s an app, something that’s really an encapsulated program that uses some of the different features and functions of a mobile phone to connect other devices or make that a more holistic experience. We haven’t seen virtual reality and augmented reality become a way to deliver digital therapeutics,” he noted. “At the far end of the spectrum, you’ll see some organizations have built hardware that’s integrated with software into one package for a specific disease.

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